Google Analytics Foundation
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COURSE LENGTH: 1 Day

COURSE COST: $295.00

COURSE TIMES: 9:00am - 4:30pm

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COURSE OVERVIEW

In this course, you will create a Google Analytics account, create multiple web properties to monitor, and tag website pages with Google Analytics tracking code. You will then create multiple views for collecting and analyzing data, and create filters, goals, and funnels for your views. You will then use Google Analytics real-time reports and dashboards to perform quick analysis of your monitored websites. Finally, you will perform more in-depth analysis of website data by using Google Analytics reports.

Google Analytics is free to use and easy to set up. It allows your organization to track user actions on your web properties and use Google Analytics' rich reporting and analysis tools to analyze data, measure discrete interactions on your site, and qualify the success of your web initiatives. With Google Analytics, you can define success metrics for your website and measure that performance through data analysis.

AUDIENCE AND PREREQUISITES

This course is designed for users who wish to analyze website traffic or online advertising campaigns for a variety of reasons, including increasing customer reach and increasing conversions. In this course, you will learn how to set up and use Google Analytics and standard Google Analytics reports.

To ensure your success in this course you should have experience with using a web browser and productivity software (Microsoft® Office or Google Docs™). You can obtain this level of skills and knowledge by taking any of the following Logical Operations courses:

Using Microsoft® Windows® 10, Using Microsoft® Windows® 8.1, or Microsoft® Windows® 8.1 Transition from Windows® 7
Any or all of the courses in the Microsoft® 2010, 2013, or 2016 curriculum

  

*Course Cost listed does not include the cost of courseware required in your registration. Please refer to your Invoice for the additional cost. If you have any questions, please contact us at learn@vtec.org or 207-775-0244. Course is subject to a minimum enrollment to run. If the minimum is not met than this class may run as a live online class.

COURSE TOPICS:


Course Objectives:Upon successful completion of this course, you will be able to implement Google Analytics and perform analysis using standard reports.
Implement Google Analytics.
Manage Google Analytics accounts.
Configure goals, funnels, and filters.
Configure monitoring and alerting.
Analyze website traffic.
Analyze behavior and conversion.

Lesson 1: Implementing Google Analytics
Topic A: Overview of Google Analytics
Topic B: Create a Google Analytics Account
Topic C: Tag Your Pages

Lesson 2: Managing Google Analytics Accounts
Topic A: Configure Google Analytics Settings
Topic B: Manage Multiple Accounts, Views, and Properties

Lesson 3: Configuring Goals, Funnels, and Filters
Topic A: Configure Goals
Topic B: Configure Funnels
Topic C: Configure Filters

Lesson 4: Monitoring and Alerting
Topic A: Monitor Real-Time Reports
Topic B: Manage Dashboards
Topic C: Manage Intelligence Alerts and Reports

Lesson 5: Analyzing Website Traffic
Topic A: Analyze Traffic with Audience Reports
Topic B: Analyze Traffic with Acquisition Reports

Lesson 6: Analyzing Behavior and Conversions
Topic A: Analyze Data with Behavior Reports
Topic B: Analyze Data with Conversion Reports