SEO Training
CLASS DATE(s):
Request a Class

COURSE LENGTH: 2 Days

COURSE TIMES: 9:00am - 5:00pm

Printable version of this course
print

COURSE OVERVIEW

In order to make it easy for search engines to find websites, one must understand the role of links pointing to the site and how to use keywords for optimal performance. This SEO training class will take some of the mystery out of SEO, or search engine optimization. Participants will learn about creating pages that search engines can read, using the right keywords, and keeping track of how their websites are performing.

AUDIENCE AND PREREQUISITES

  

This course to run is subject to a minimum enrollment. If the minimum enrollment is not met this course may run as a virtual instructor led course. For more information, please contact: learn@vtec.org or call 207.775.0244.

COURSE TOPICS:


What you will learn:
Understand the difference between search engine sites and search systems.
Understand how search engines work.
Learn how to choose keywords.
Understand Website indexing.
Learn how to examine websites for problems.
Learn how to use the free Google Keyword tool and Wordtracker.
Create search engine friendly web pages.
Create copyright free content.
Learn how to submit your pages to search engines.
Create, submit, and ping sitemaps
Understand the importance of search directories.
Find second-tier and specialized directories.

.
Understand how search engines calculate value.
Learn how to weigh pages with PageRank and TrustBank.
Understand SEO penalties.
Understand the cause of problems that lead to penalties.

Surveying the Search Engine Landscape
Investigating Search Engines and Directories
Where Do People Search?
Search Engine Magic
Gathering Your Tools

Search Results, Deconstructed
he Big Two: Organic and PPC
Looking at Local Results
Checking Out Shopping Results
Viewing Video and Image Results
Getting Friendly with Social Results
Collecting Bits n' Pieces

Your One-Hour, Search Engine-Friendly Website Makeover
Is Your Site Indexed?
Taking Action If You're Not Listed
Picking Good Keywords
Examining Your Pages
Getting Your Site Indexed

Beating the Competition Planning a Powerful Search Engine Strategy
Don't Trust Your Web Designer
Understanding the Limitations
Eyeing the Competition
Going Beyond Getting to #1
Controlling Search Engine Variables
Determining Your Plan of Attack
Look Away for a Few Minutes
Two Things to Remember

Making Your Site Useful and Visible
Learning from Amazon
Revealing the Secret but Essential Rule of Web Success
Making Your Site Work Well
Panda Google Endorses Good Design
Keep it Fresh (Perhaps)

Picking Powerful Keywords
Understanding the Importance of Keywords
Thinking Like Your Prey
Starting Your Keyword Analysis
Using a Keyword Tool
Choosing Your Keywords

Creating Pages that Search Engines Love
Preparing Your Site
Seeing Through a Search Engine's Eyes
Understanding Keyword Concepts
Creating Your Web Pages

Bulking Up Your Site: Competing with Content
Creating Content Three Ways
Writing Your Own Stuff
Convincing Someone Else to Write Content
Using OPC (Other People's Content)
Understanding Copyright
Hunting for Other People's Content
A Word About Duplicated Content

Finding Traffic Through Local-Search Marketing
Understanding Local-Search Marketing's Importance
Looking Through Local Search
How Does Local Search Work?
Two Ways to Reach People Locally
Localizing Your Web Pages
Registering for Local Search
Finding More Local Systems
Don't Forget Local-Local Directories
Working with Review Sites and the Yellow Pages

Getting Your Pages Into the Search Engines
Linking Your Site for Inclusion
Simple Link Submissions to the Major Systems
Submitting an XML Sitemap
Submitting to Secondary Systems
Using Registration Services and Software Programs

Submitting to the Directories
Pitting Search Directories Against Search Engines
Why Are Directories so Significant?
Finding Specialized Directories
Using "Local" Directories
Submitting to Second-Tier Directories

Using Link Popularity to Boost Your Position
Why Search Engines Like Links
Understanding Page Value and PageRank
Page Relevance
Hubs and Neighborhoods
Trust in TrustRank
Inserting Keywords into Links
Good Links and Bad
Recognizing Links with No Value
Recalling a Few Basic Rules about Links

When Google Bites Back: A Guide to Catastrophe
How, and How Much?
Is it Really a Penalty? A Little Analysis
Pulling It All Together: Have You Been Penalized?
Why Aren't You Indexed?
Digging Your Way Out of the Hole

Ten-Plus Ways to Stay Updated
The Search Engines
Google's Webmaster Pages
Google's Search Engine Optimization Starter Guide
Bing SEO Tips
Search Engine Watch
The Official Google Webmaster Help Group
WebMaster World
HighRankings.com
Get the Search Engine Buzz

Ten-Plus Useful Things to Know
Managing Sitelinks (Multiline Search Results)
Checking Your Site Rank
Checking for Broken Links
Assessing Traffic with Alexa Toolbar
Installing Firebug
Finding Your Keyword Density
Analyzing Your Sites' Traffic
Checking for Duplication and Theft
Using 301 Redirects
Getting Multiple Results on a Search Page
Identifying Fake PageRank
You Need and Attractive Site

.
Finding More SEO Tools
Fixing Your Reputation